EGO: WORKOUT RITUALS
NARCISSUS MACHINE
But in gyms we not only observe each other, we spend most of the time looking at ourselves and seeking our own approval: we are in the age of egoism and the continuous cult of the ego.
In the mirrors we design the ego as if we were sculptors, we use the data to know how to gain volume or to reduce it. We gain power in each set, in each repetition, we increase the weight.... We calculate our movements to produce the image we want to be, following the same laws that govern consumption: immediacy and utility.
Currently 30% of Spaniards claim to control the portions they eat, counting calories and 71% follow fitness routines daily from their smartphone.
Now, Narciso has not only fallen in love with his image, but has produced it, needing to show it off.
The Narcissus machine allows you to work on the cult of the body and the cult of the ego in unison. Don't stop looking at yourself while you think about who you want to be!