CARLA DE LA TORRE





MASS: THE NEW RELIGION

PRAYERS FOR MASS FITNESS



In Spain, there are more than 4,000 sports facilities operating and generating a business of 2,291 million euros. Currently there are more than 5.5 million users registered in gyms, five times the number of users registered in soccer clubs. On youtube there are more than 30 million fitness videos and the #fittok challenge on Tiktok has more than 2 trillion repetitions that not even in 900 thousand years would we finish watching all of the content. A huge community has been built that communicates through magazines, social networks, blogs and gyms. We have become accustomed to a bombardment of messages that are far from the healthy sense of sport and that we have already normalized, creating a whole imaginary  moral. We want to stand out from the crowd and achieve self-confidence, but we actually end up becoming a mass.

This mass inhabits gyms, and they have become the new temples where people go in search of disconnection, peace and pleasure. Places where talking seems to be forbidden and where healthy image has become a divine principle. We follow routines where personal sacrifice translates into sweat and time, with highly programmed rituals with the desire for constant self-improvement; we separate food between "pure", like tuna rice, and "impure", like pizza; we look for "high protein" or "no sugar added" as gospels in our supermarkets; And then we end up sacrificing the body, but does this effort really produce a more satisfying life? Welcome to the new contemporary religion: We are bodybuilders.


Body cult messages are instilled in us daily as if they were prayers. These 120 are real messages from magazines, instagram accounts, workout websites and gyms that make us question the role of personal freedom over the body.





 

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