CARLA DE LA TORRE





CONTROL: THE NEED OF THE PUBLIC

CONTROL COMMUNITY SCALE



The fitness body exists because someone else looks at it. This transformation to power is meaningless if it cannot be observed, would we still desire these bodies if we lived alone on a desert island?
We examine ourselves, we judge and compare, we reflect our body in that of others. Going to the gym means submitting to a bombardment of evaluative gazes, it means entering the new contemporary panopticon.
Health has become a matter of class, where we judge those who do not fit this model by taking superficial values, such as weight and measurements. We control the fitness of an individual through numbers to such an extent that 3 out of 4 people in Spain recognize that they are not happy with their current weight. In this social model, the body is a symbol of identity, and how we work it reflects what we want to be:
Tell me how you work your body and I will tell you who you are. Weigh yourself and so we know each other!


This scale does not give personal weight, but visualizes the total of all of us who have passed through here, reinforcing the feeling of community and control that is established in gyms.





 

OPEN TO COLABORATIONS, LET’S WORK TOGETHER ( ͡❛ ͜ʖ ͡❛)    WITH HUMOR, LOVE AND RISK (♥‿♥)   HIT ME UP AT CARLADELATORRELOPEZ@GMAIL.COM  ✉   OR CALL ME AT +34 653 254 600 ☎  OPEN 24/7 ✺